16th Annual WCTY/TVCCA Food Drive Aims to Help Through the Holidays

CAFCA | November 19, 2014 |

 For almost 20 years, the warehouse of the Gemma E. Moran United Way Labor/Food Center has been stocked through the holidays because of a partnership between two nonprofits and a radio station.


And despite this week’s rainy, cold weather, donors to the 16th annual WCTY/TVCCA Food Drive turned out to make sure the region’s most needy don’t go without during the most trying months.

“It means so much. The families and people we help really benefit from this, and they need it,” said Deb Monahan, executive director of the Thames Valley Council for Community Action.

In 2013, the two-day drive yielded 24,000 pounds of food, and organizers estimate that since its inception, the fundraiser has delivered almost a quarter of a million pounds of staples such as rice, beans and peanut butter to economically vulnerable households.

“If you look at who’s hungry, it’s not always who you think,” Monahan said. “We know the need is great.”
According to TVCCA, about 1 in 8 people in New London County are considered to be food insecure - more than 34,600 people. Food insecurity is defined as the inability to have reliable access to a sufficient quantity of affordable, nutritious food. Of the food insecure in New London County, nearly a third are children, TVCCA estimates. 

Contributions to the food bank get distributed throughout the United Way of Southeastern Connecticut’s 91 feeding programs through 67 member agencies across New London County.

In addition to canned goods, organizers accept monetary donations that go toward the purchase of grocery cards to families for the purchase of fresh, nutritious items.

The food drive runs through 6 p.m. today at the Norwich Big Y located at 224 Salem Turnpike.